A boy in Utah had quite the creative marketing strategy. So creative and good that the cops were called on him. In photos posted to Facebook by the Bringham City Police Department you can see the kid holding a sign that reads "ICE COLD BEER" but in tiny letters above the "BEER" it says "ROOT".
So the kid is actually selling root beer not the alcoholic beverage. The officers got a good laugh once they realized the kids marketing campaign was just a ploy to get more customers! We've got to hand it to this kid, he's quite the little genius!