Hershey's was asking people to write a jingle for their newly redesigned candy bar. They were changing the name of their famous candy bar Whatchamacallit to a Whozeewhatzit and needed the perfect jingle for their rebranding.
Eddie decided to write a jingle for it and then sent it over to his friend and artist Brandon Ray. So Brandon jumped into the studio to record and produce the fun little jingle. Eddie and Brandon have yet to hear back from Hershey's as to if the jingle has been chosen for the rebranding or if it was not the winner. However, The Bobby Bones Show crew definitely think it's a catchy jingle.