#PIMPINJOY was created several years back when Amy of the Bobby Bones Show's mother was battling cancer. Her mother chose to choose joy throughout the entire part of her life, because of that PIMPINJOY came from "Judy Be Pimpin' Joy."
From that, sprung an entire line of clothing dedicated to choosing joy while also helping those in various needs via The Shop Forward. The coolest thing about these shirts is if you wear them and see another stranger wearing a shirt like yours, it can create an instant connection. That's what happened for one listener. She wore her PIMPINJOY stuff all the time to work and one day a fellow employee was curious and looked up where it came from and what it meant. Just so happened that man needed a little lift of joy.
Hear the amazing story below.