Amy's Pile: Life Cereal Is Looking For Next "Mikey" For Advertisements

Public service announcement for all parents out there with adorable children. Do your kids like cereal? Well as long as they can pretend that they do; Life cereal's new AD search might be just what you're looking for.

According to a spokesperson at Quaker, Life cereal is "on a quest to find the next face to include in an upcoming ad for its beloved cereal."For more than 40 years Life cereal featured a boy named Mikey who is apparently a very picky eater. But, against all odds, he loves Life cereal!


To enter in the content, parents with kids ages 4 to 8 years old can show up at any one of 5 Walmart locations: Charlotte, Chicago, Dallas, Los Angeles, and Orlando, for an in person casting event. If you aren't able to attend any of the locations in person you can submit a video of your child acting out the script found on the contests' website!

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