Instead of doing just individual photoshoots, they did a full fledged baby photoshoot at the fire station with the newborns. They posed in front of the fire truck, they showed off the new moms, and they even put the babies on each of the firefighters coats. The pictures stirred up all the "Aw" and "That's so cute" that you can imagine online.
As crazy at it all is, the nine babies being born around the same time frame was just a coincidence. The fathers began talking to one another in the department and the word about the mass pregnancies spread "like wildfire."