Earlier this week, news came out about Darius Rucker buying the meals for all of the customers of an IHOP in South Carolina. That's when Lunchbox decided he wanted to try something similar to see if he could "get famous" or have the news talk about him.
Lunchbox went to a sandwich shop in Nashville and announced to everyone that he was going to pay for their meals. All the customers were understandably confused, but of course accepted a stranger paying for their meal. Some of them asked what he was doing, and then Lunchbox would tell them to "make sure to tell the news this happened." He was trying to get a little fame by doing something good and getting put in the news for it.